| J. Walter Thompson Company Limited & Warner-Lambert Canada Iinc. (Traditional Chinese version) |
| 作者姓名：Peter C. Bell; Philip Elliott |
| 商品類型：Translation | 商品編號：9A83ET01 |
| 出版日期：2004/12/15 | 內容長度：7 頁 |
The brand manager for "Brand A" must report to his manager on the outcome of an advertising campaign conducted by J. Walter Thompson Company Limited. J. Walter Thompson's Television Spending/Delivery Analysis report is to be used to evaluate the audience achieved and budget efficiency of the television advertising campaign. (A Microsoft Excel data file is available for use with this case, product 7A83E001.)
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